Myntra to relaunch desktop site a year after going mobile-only
After a year of becoming an app-only fashion retailer Myntra is going back to launching its desktop website, in what stands to be a significant development for the e-commerce industry. The move is indicative of how the mobile-only strategy, a first for any e-tailer, pushed by Myntra and its Bangalore-based parent company Flipkart did not yield desired results.
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