Nokia hiring software experts, testing new products for mobile comeback

Nokia is hiring experts in software, testing new products and looking for sales partners as it is setting up its return to the mobile device and consumer tech segment that it abandoned when it sold its mobile handset business.

Once the world’s largest maker of mobile telephones, the Finnish agency was wrongfooted by the rise of smartphones and eclipsed by Apple (AAPL.O) and Samsung (005930.KS). However, a report from Reuters indicated that CEO Rajeev Suri is internally preparing and building the teams he needs for a jump back into the mobile phone market when a non-compete deal with Microsoftends in late 2016.

It can be recently recalled that Nokia recently ventured into the tablet business with their N1, which was only released in China and Taiwan.

It has also launched an Android app called Z Launcher which organizes content on smart phones. The company advertised dozens of jobs in California via LinekdIn, especially for product development engineers, which can help the company adopt Google Inc.’s Android operating system.

For now, the company makes the bulk of its revenues from selling telecom network equipment to operators such as Vodafone and T-Mobile. Apple has already snared 90 percent of the industry’s profits and it would be tough to carve out a place in electronics.

Nokia was once a giant when it came to mobile phones. It isn’t like Nokia hasn’t tested out its return to the market. Nokia says that it will not repeat its past mistakes in missing industry trends.

Not sitting idly byNokia officially announced the sale of its HERE maps unit to a group of German auto manufacturers the first week in August for about $2.8 billion. However, the company will go down a different path this time – it will look enter agreements with other companies for “brand-licensing”, letting its partners handle the manufacturing. The company wants to take advantage of these resources and monetize its extensive patent trove.

A leaner, revamped Nokia playing the underdog in the bold, new mobile computing market – where the line constantly blurs between consumer and enterprise – could have ripple effects. “But if there is something new and interesting to it, the old heritage may be helpful”.

Source: PTI

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